You’ve had enough of two-hand touch…Posted: July 15, 2009
The iPhone has applications for almost everything, from helping people to choose the best wine for a meal to locating supermarkets in Holland. Now there is one to help them to stay chaste until marriage.
For just 59p, consumers can download an application that allows them to take a purity pledge and then display a silver ring on their phone to prove their commitment to abstinence.
Its creator, Island Wall Entertainment, claims the product will appeal to the younger generation and those people who have not already committed themselves to a life of abstinence and chastity.
The company’s director, Henry Bennett, said: “We’re not charging for the idea. We’re just covering our costs. It’s all about reaching a new market. If you wanted to buy a purity ring, you could spend as much as £100.”
The application has a pre-recorded pledge for both genders that the user must accept before being able to display their ring on a loop.
Bennett believes the digital purity ring will complement, rather than substitute, existing pledges and purity rings as well, as reach out to new demographic.
Asked whether the virtual nature of the ring might lead people to forget their vow of abstinence in the heat of the moment, Bennett replied: “If you’ve taken the pledge, you’re likely to follow it through.”